Winning with Multicultural Consumers
Éthnico Advertising’s multicultural market experts will be presenting Asian and Indian American Insights and Opportunities. Join us for this Free webinar on March 7th, 11:45 AM EST
It’s not wrong to say that Asian and Indian Americans are not only the most affluent multicultural segment in the U.S.—they’re also the fastest growing. The median Asian American household income is 39% greater than the national median income. The buying power of Asian Americans is currently at $986 Billion and by 2020 and it’s expected to increase by 32%. That’s $1.1 trillion—and that means this is a market American brands need to take advantage of!
Understanding the overall Asian and Indian American culture and how that contributes to consumer habits is important for American brands.
Join the Multicultural Summit webinar on March 7th at 11:45 AM EST to learn from Multicultural Market Experts Timothy Yip and Shipra Mathur, from Éthnico Advertising headquartered in New York City.
The Multicultural Summit webinar will highlight the ethnic landscape across the US, profiles of Asian and Indian Americans, their consumer behaviours, insights, including their media consumption patterns. At the end of this webinar, you will have a better understanding of the Asian and Indian American Consumer and how to extend your brand to connect with them authentically.