Black girl magic – Marketing for the African American women

According to the 2017 Nielsen report “African-American Women: Our Science, Her Magic”, Black purchasing power is estimated to reach $1.5 trillion by 2021. The study further dives into the female segment as accounting for nearly 52% of the total Black population in the U.S. She is relatively young; about 35 years old, compared to the [...]

By |2019-02-01T20:51:53+00:00September 18th, 2018|Uncategorized|0 Comments