Multicultural Marketing

Asian Americans: A lucrative market for American brands

It’s not wrong to say that Asian Americans are not only the most affluent multicultural segment in the U.S.—they’re also the fastest growing. The median Asian American household income is 39% greater than the national median income. The buying power of Asian Americans is currently at $986 billion, and by 2020, it’s expected to increase [...]

By |2019-02-04T17:08:02+00:00September 21st, 2018|Asian Americans, Ethnic Marketing, Multicultural Marketing|0 Comments

Ethnico Advertising’s parent agency Maple Diversity Communications ranks 79th Fastest-Growing company in Canada

Canadian Business and Maclean’s ranked Maple Diversity Communications Inc. No. 79 on the 30th annual Growth 500, the definitive ranking of Canada’s Fastest-Growing Companies. Produced by Canada’s premier business and current affairs media brands, the Growth 500 ranks Canadian businesses on five-year revenue growth. Growth 500 winners are profiled in a special print issue of [...]

By |2019-02-01T15:56:30+00:00September 18th, 2018|Ethnic Marketing, Growth 500, Multicultural Marketing|0 Comments

Does your brand speak to Ethnic millenials in the US

Are you trying to optimize your brand to speak to ethnic millennials? Ethnic millennials in the U.S. can be a huge target for your business—but only if you’re advertising to them the right way. There are several things to know about millennials. First of all, there are a lot of them: according to Forbes, there [...]

By |2019-02-08T17:35:23+00:00September 12th, 2018|Ethnic Marketing, Ethnic Millenials, Multicultural Marketing|0 Comments

How American retailers can thrive on Chinese appetite for luxury?

“There’s rich, there’s filthy rich, and then there’s crazy rich.” — People.com while reviewing Kevin Kwan’s New York Times bestselling series that reveals the outrageous world of high net worth Asian society with humour and heart. Remember, funnyman Russell Peters’ sketch about him bargain-hunting in a seedy Toronto mall, manned and frequented by Asians selling [...]

By |2019-02-04T17:05:55+00:00September 9th, 2018|Asian Americans, Ethnic Marketing, Multicultural Marketing|0 Comments

Best Advice you can hear about marketing to Hispanics

Hispanic Americans are among the fastest growing ethnic population in the United States. According to Pew Research, California, Texas, Florida, New York, Illinois, Arizona, New Jersey, and Colorado, each has a population of over one million Hispanics. Whether looking to target on a hyper-local, regional or national scale, tapping into the Hispanic market can be [...]

Why multicultural marketing and how to do it right?

Ethnic groups are growing in the U.S The United States is truly still a melting pot of cultures, a blend of ethnicities, languages and customs. The U.S. Census projects that by 2044, African Americans, Asian Americans and Hispanics collectively will comprise 50% or more of the population. Minorities will eventually become the majority and disrupt [...]

By |2019-02-04T17:03:48+00:00August 24th, 2018|Asian Americans, Ethnic Marketing, Multicultural Marketing|Comments Off on Why multicultural marketing and how to do it right?